Memorial Day is just a few days away, marking the unofficial start of summer. Many of you will spend the much-needed, long weekend over the grill, at the beach or at your favorite outdoor retreat. Some will be remembering loved ones and those that served to give us the freedoms we have today. However, Memorial Day can also be a reminder to find unique ways to market your business. Here are a few ways to utilize holidays in your marketing plan.
Everyone likes a deal.
Two things come to mind to observe a holiday: spending time with family around a table filled with food and great sales at your favorite retail outlets. Choose a holiday and send a direct mail piece highlighting a special to drive more traffic to your business during your slow times.
Just say thank you.
Thank you is such an easy thing to say yet it is not said enough. Your customers appreciate knowing they’re appreciated. There are a number of ways to say thank you such as a handwritten note, a postcard or even a small gift. It doesn’t even have to be a holiday to appreciate your customers, but Thanksgiving is a great time to remind them they’re important.
Add some spice to your website.
If you visit Google often, you have probably noticed that the logo changes to mark special occasions. You can add some holiday flare to your website to put people in a festive mood.
Claim a holiday and make it yours.
If there’s a day on the calendar, chances are there’s a wacky observance. More than likely you can find one or two to tie in with your business objectives. Many of these holidays are fun and can offer great ideas for marketing promotions to keep your customers engaged in your business.
As a full-service printer, McQuick Printing Company handles everything for you, from strategy and design to four-color printing, digital printing, mailing and other printing services.
Our commitment to the printing industry warrants constant upgrades to our equipment in the effort to provide the best quality product. The team goal of our organization is to always provide the highest quality in the most timely manner, and at the best possible value to our customers. Keeping current with rapidly changing technology is the key to maintaining a competitive edge. At McQuick Printing Company, we believe that if you merge technology with skilled craftsmen, you position yourself to be an industry leader.