There was a time when cell phones and computers were both mammoth sized objects that were a rarity to own. Back then, you probably communicated on a landline telephone if you needed to talk to somebody. But now, thanks to the development of cell phones and tablets, we have the opportunity to reach someone in seconds. And with access like that, it just may be a great way to reach your customers.
By now, most companies are utilizing mobile technology in a variety of ways, but many have yet to take it to the next level. Many of the traditional marketing methods such as direct mail and point of purchase support the mobile environment. Most times having a mobile version of your website created is all many businesses need. But other businesses can benefit from building a mobile app. Here’s how to get started.
Why It’s Easy
If you’re willing to put some money into developing your mobile app, then it’s probably best to hire a developer, especially if you have complex functionality for what your customers will do online. If you’re looking to save a little money, there are services online that make it relatively easy to build an app on your own.
What You’ll Get
There are a variety of marketing advantages when it comes to having an app for your business. Anytime your customers download the app it’s good for your business, as long as you’ve created a trustworthy app that functions properly. You’ll be able to reach the growing audience of smart phone and tablet users who download a variety of apps for different reasons.
One advantage to having an app versus simply a website is that an app can be accessed in places without Internet once they are downloaded. If you store company information and things your customers would need to know on the app, they can have access to it anytime as long as they have their device with them. Creating an app may not be just for your customers either, as you could build apps that help make your employees more efficient in their job, especially if you have some workforce in the field.
Is It For You?
If you’re struggling to maintain other technology friendly marketing strategies, an app might be too extreme of a move for your company. However, if you’re ready to try something new, the possibilities are endless when it comes to making your own app. From internal company use to on the go information for your customers, an app could provide opportunities you’ve never had access to before. If the funds and the timing are right, it’s definitely a venture for your marketing team to investigate.
As a full-service printer, McQuick Printing Company handles everything for you, from strategy and design to four-color printing, digital printing, mailing and other printing services.
Our commitment to the printing industry warrants constant upgrades to our equipment in the effort to provide the best quality product. The team goal of our organization is to always provide the highest quality in the most timely manner, and at the best possible value to our customers. Keeping current with rapidly changing technology is the key to maintaining a competitive edge. At McQuick Printing Company, we believe that if you merge technology with skilled craftsmen, you position yourself to be an industry leader.