It’s well into 2015, the year of content marketing. Every marketer has been trying to increase sales with branded content. What exactly is content marketing? It’s basically branded business storytelling. It’s sharing your professional, company and employee stories with your audience to cultivate a client relationship. People tend to trust brands more when they are humanized. Here are three tips to creating your own content marketing strategy:
Do your research—Complete a comprehensive analysis into your audience, trends, media and competition. These areas will address the “who, what, where, and why” of your content marketing. Next, a strategy will naturally evolve from the research.
Tell a story—Your audience wants to see the human side of your company. They’re interested in the values and employees of your company. A story engages the emotional side of your audience and captures their attention.
Create a conversation—After you have published your story or stories and captivated your audience, it’s important to keep up that humanizing factor by allowing your audience to comment on your blog articles and social media posts. More importantly, respond to them in a colloquial (but not slang) manner, to show them you care about cultivating a client relationship.
As a full-service printer, McQuick Printing Company handles everything for you, from strategy and design to four-color printing, digital printing, mailing and other printing services.
Our commitment to the printing industry warrants constant upgrades to our equipment in the effort to provide the best quality product. The team goal of our organization is to always provide the highest quality in the most timely manner, and at the best possible value to our customers. Keeping current with rapidly changing technology is the key to maintaining a competitive edge. At McQuick Printing Company, we believe that if you merge technology with skilled craftsmen, you position yourself to be an industry leader.