Seems like just when you understand how to use Facebook to market your business, they change something. Here are some helpful tips to keep up with recent changes on Facebook.
If you’ve been to your Facebook Page for your business within the last month, you’ve probably noticed the changes to the layout. The most obvious are the five photos across the top of your page. If you don’t have interesting photos showing, you’ll want to load some now. It’s the first impression visitors have of your company. Also, check to make sure all of the tabs that were across the top of your page are in working order, now down the side of the page.
There’s a new way to share on your Facebook Page through asking questions of those that like your page. What a great way to get valuable information about your customers. Consider asking a question a week. Make sure it’s engaging so people will want to participate.
Deals is the latest addition to Facebook Places, which allows customers to share that they visited your business. Now you can reward those loyal customers with deals to help boost in-store traffic and build customer loyalty. You’re probably used to the loyalty punch card concept for frequent customers. Now you can run a similar program through Facebook, and all of your customers’ friends will know they stopped by and got a deal. Make sure you’ve claimed your place and linked it to your page so you don’t confuse your customers.
Don’t forget to remind customers of your Facebook presence through all of your printed marketing materials.
As a full-service printer, McQuick Printing Company handles everything for you, from strategy and design to four-color printing, digital printing, mailing and other printing services.
Our commitment to the printing industry warrants constant upgrades to our equipment in the effort to provide the best quality product. The team goal of our organization is to always provide the highest quality in the most timely manner, and at the best possible value to our customers. Keeping current with rapidly changing technology is the key to maintaining a competitive edge. At McQuick Printing Company, we believe that if you merge technology with skilled craftsmen, you position yourself to be an industry leader.