Branded content on social media is key for driving engagement, building brand loyalty and increasing website traffic. Promoted Posts are used for company announcements, sales, deals, or other “specialty” events where you need to get the word out on social media. But, what makes a Promoted Post engaging? Take a look at these three tips to Twitter Promoted Posts:
Be concise—Messaging and copy is utterly important with any type of advertising, but try this challenge: say everything you need to say in 10 characters. It’s shown that Promoted Tweets with 10-49 characters do better than 50-100 characters.
Share Photos—By now, using images on social media is considered as common sense, but get this: Promoted Tweets that include a photo have a 306% higher engagement rate. So, with that, why wouldn’t you use an image with your Promoted Tweet?
Include @mentions—Promoted Tweets that reach out to specific Twitter users with @Mentions have a 51% higher engagement rate. So shout out to a fellow brand, Tweeter or yourself.
As a full-service printer, McQuick Printing Company handles everything for you, from strategy and design to four-color printing, digital printing, mailing and other printing services.
Our commitment to the printing industry warrants constant upgrades to our equipment in the effort to provide the best quality product. The team goal of our organization is to always provide the highest quality in the most timely manner, and at the best possible value to our customers. Keeping current with rapidly changing technology is the key to maintaining a competitive edge. At McQuick Printing Company, we believe that if you merge technology with skilled craftsmen, you position yourself to be an industry leader.