If you have a website, landing pages are vital to engaging your websites visitors and getting them to take action. In fact, landing pages are all about action. The sole purpose of a landing page is getting someone to do something.
So, whether you want people to purchase an item, make a donation, download your e-book or sign up for your mailing list, you’ll definitely benefit from a properly crafted landing page.
Kissmetrics brilliantly breaks down some of the features of a perfect landing page:
Clear and Concise Headlines - Your landing page headlines should compel visitors to take a closer look. Keep them short and sweet.
Good Grammar - Make sure you check and re-check for spelling errors and sloppy grammar.
Strong Calls-to-Action - When visitors read your headline, they should know exactly what to do next. Create a call-to-action button that stands out on the page.
Images and Videos - Videos of user testimonials, product images and other multimedia can give your visitors an extra push.
Everything Above the Fold – The most important parts of your landing page should all fit neatly in the space a visitor sees without having to scroll.
Want more tips? Check out Kissmetrics’ blog at blog.kissmetrics.com.
As a full-service printer, McQuick Printing Company handles everything for you, from strategy and design to four-color printing, digital printing, mailing and other printing services.
Our commitment to the printing industry warrants constant upgrades to our equipment in the effort to provide the best quality product. The team goal of our organization is to always provide the highest quality in the most timely manner, and at the best possible value to our customers. Keeping current with rapidly changing technology is the key to maintaining a competitive edge. At McQuick Printing Company, we believe that if you merge technology with skilled craftsmen, you position yourself to be an industry leader.