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Location #1

Monday - Friday 8 am to 5 pm
Closed Saturday and Sunday

Location #2

Monday - Friday 8 am to 5 pm
Closed Saturday and Sunday

Location #3

Monday - Friday, 8 am to 5 pm
Closed Saturday and Sunday

Location #4

Tuesday - Thursday 8 am to 3 pm
Closed Monday, Friday, Saturday and Sunday

Along with commercial printing, bindery/finishing expertise, and timely shipping and delivery, we also provide many other printing products and services to help you convey a clear and memorable message to your audience:


Since 1994, we’ve been the leading printer in Auburn, Montgomery, Tuskegee and now, our newest location in Wetumpka!

As a full-service printer, McQuick Printing Company handles everything for you, from strategy and design to four-color printing, digital printing, mailing and other printing services.

Our commitment to the printing industry warrants constant upgrades to our equipment in the effort to provide the best quality product. The team goal of our organization is to always provide the highest quality in the most timely manner, and at the best possible value to our customers. Keeping current with rapidly changing technology is the key to maintaining a competitive edge. At McQuick Printing Company, we believe that if you merge technology with skilled craftsmen, you position yourself to be an industry leader.

Identifying Your Target Audience

In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more important than the what. And if you ask any successful business owner about the most vital part of marketing, they’ll undoubtedly say the same thing: Know. Your. Market.

However, knowing your market is often easier said than done. You start with a product that you want to sell, but you’re not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.

Evaluate current customers.
A simple way to start identifying your target audience is by evaluating your current customer base. Who are the people that already buy from you? What do they buy from you, and why? Collect as much data as you can on common demographics, characteristics and interests among your customers, and then evaluate it. Once you know who is already buying the products, you gain a better grasp on how to reach them and others.

Check on the competition.
You can learn a lot from your biggest competitors. If you’re not quite sure who your audience is, check on who the competition is targeting. Who are their current customers? While your idea, product or service might be somewhat unique, chances are you’re still part of an existing industry. There are others around you doing similar things. You just have to identify who they’re marketing to and discover a way to set your business apart.

Analyze the product.
If you have a product but no audience, start there. Make a list of all of the features your product offers and the benefits it provides. Then, work your way backwards to a list of people who have a need for those benefits. For instance, a print company could create business cards. Business cards set a company apart from the competition, identify their brand and get their name out there. So someone looking for a business card could be a small business owner.

Immerse yourself.
In today’s modern world, it’s not hard to get to know your audience members. Just go online. Immerse yourself with your customers and target market by engaging followers, interacting online and understanding what’s most important to them. You can even take things offline by hosting and attending events within the industry. The more you immerse yourself in the target culture, the more you will learn about potential customers.

Consider graphics.
And by “graphics,” we mean demographics and psychographics. Demographics refer to common trends among customers, while psychographics are more personal characteristics of individuals. For example, demographics include such things as age, location, gender, income level, education level, marital status, occupation and ethnic background. On the other hand, psychographics refer to a person’s personality, attitude, values, interests and hobbies, lifestyle and behavior. By considering the market’s common demographics and psychographics, you can create a general profile of your target audience member.

Knowing your market is critical to any successful business. However, it can sometimes present a challenge. As you navigate your company, keep these ideas in mind for how to identify your target audience, connect them with your product or service and grow the business.

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